The magazine advert for the Arctic Monkey’s new album release ‘Humbug’ appears simplistic with both limited colour and detail. There is a central image of the bands heads merged together to create one circular silhouetted image. This central image is what captures a reader’s attention as it is a bizarre concept one is not used to seeing.
The band’s cartoon-like logo also features in the central image as if the letters have been cut out from the silhouetted image. With a bright yellow/beige base/background colour this stands out against the burgundy/maroon shade of the circular silhouetted image.
At the top of the page the album title ‘Humbug’ is on display in a Serif font in the same maroon colour as the circular silhouetted central image. Below the album title lie the words ‘The Album’ in a more vivid pink shade. This mixes the colour scheme up slightly adding more variety to the piece. This is also informative and lets a reader know immediately what it is they are looking at.
Towards the bottom of the page is a picture of the album cover. This helps readers by giving them an insight as to what they are to look for if they go out to purchase the album. Also it is just pleasant for a fan to see what the album artwork is like. I believe you can gain an understanding of what the music will be like from an album cover and it’s artwork. If it is bright and colourful perhaps you are to expect upbeat positive songs where as if it is dark and dingy you can expect heavy or aggressive songs. It is very dependant on the genre. However I believe this theory is not always a good one to follow. In generalities it is correct but not always. A band may be ironic and have a cheerful looking album cover and a track list consisting of the heaviest most depressing songs in the history of music. The main use of the album artwork featuring on the advert is so that shoppers are aware of what to look for in stores.
Beside the album cover is information as to when the album is available, the words ‘Out Now’ are published. This is straight forward and to the point again for the aid of readers and buyers.
At the very bottom of the page are two website links one is the bands’ website the other is the record label’s site. (cross-media convergence). Alongside these website addresses is the label companies logo. This helps promote the record company, if fans enjoy Arctic Monkeys and their music they may be intrigued to hear other bands by this label.
This is my least favourite advert out of the selected few I have analysed as it seems dull and lifeless, where as others have seemed charismatic and pleasant to look at with the use of many concepts and mediums to grab ones attention.
This advert still achieves it’s purpose I just feel it is a tad bare and minimal. On the contrary the fact the advert reads ‘Out Now’ suggests there may have existed an original advert before the release date which contained more information during the build up to the release, and this advert is a more recent ploy to round up anyone who has not yet heard or in fact purchased the album.
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