Elton John’s music DVD ‘Dream Ticket’ strikes me as a brilliantly crafted piece of media. The background colours snatch one’s attention boasting bright shades of blues, reds and pinks. The background image is of an aeroplane taking flight from off of a runway. The blue shade is used for the runway and red for the sky. In the distance an array of spotlights are shining high into the rose-red sky, suggesting the destination of Elton John’s live performance(s). The spotlights being white turn a patch of the red sky a light pink shade adding more depth and detail to the piece.
The use of bright bold colour give the piece an abstract feel like that of pop art and the works of Roy Lichtenstein. The most affective colour is the intense yellow used which is central on the cover. A yellow box that resembles a flight pass/ticket is the centre piece which reads like a flight ticket containing information regarding the locations of the performances/shows, and what each disc consists of.
The piece is a four disc set featuring performances at New York, London and Ephesus with a disc for each live show. There is also a fourth disc which contains a look back at Elton’s work through the time he has been in show business, as suggested by the ‘flight ticket’ which reads ‘DVD 4 | Elton In four decades 1969-2004’. This flight ticket acts very much as a contents page if you like informing a buyer/the audience what the DVD contains, however in a clever format maintaining the house style of the piece.
The black font used on the yellow contents/ticket stands out very clearly making it easy to read. These two colours used against each other in this way resemble those used on the bill/line up posters for the hugely popular British music festival that is Reading and Leeds. Perhaps this was a deliberate ploy to attract younger audiences. A reason being after the initial interest caused by the Reading/Leeds appearance attracting one to the piece, they purchase the DVD for a parent upon realising their parent(s) enjoys Elton John . . . no?
Back on planet Earth: A Sans Serif font has been used for all the text. A white font has been used for the artist name (Elton John) alongside a washed grey for the DVD title ‘Dream Ticket’. Below the titles is a brief insight as to what the audience is looking at or what a buyer is considering purchasing; Four Destinations Four DVDs.
‘Four Destinations’ is seen in the washed grey colour below the artist name (Elton John, white in colour). ‘Four DVDs’ on the other hand is written in white so a check board style pattern makes the title/info stand out and easy to read.
Below the flight ticket/contents is further text which reads ‘Flying time seven hours – over seventy songs’. The ‘Flying time seven hours’ adds to the house style and main theme of travel relating to the main title ‘Dream ticket’. This also adds a bit of enjoyment and excitement for a buyer, as if to say if they watch the DVD they actually will fly to and from each destination.
‘Over seventy songs’ is a great use of statistics to draw the public in and persuade them to buy. With seventy being such a high number this works well. This alongside the mention of Four DVDs contributes to alerting the public of what the DVD contains and what is in store for them.
Overall the entire piece has a brilliant captivating house style and a blend of vivid eye-catching colours to lure an observer.
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